Times Of Change

It's no secret that exclusive mortgage leads have become a necessary aspect of making a profit. Without them, one is basically sifting through age old, stale information that has been resold or in circulation for months. Chasing down non-exclusive leads becomes a waste of time, effort and money.

Typically, an Internet submission form requires very little information. This is to assume the air of a hassle free process on the part of the person submitting the information. In all reality, much more information is required for those who have to turn the information into a profitable lead.

Applicants in this venue are often not ready to make a serious decision about a mortgage and are in the very beginnings of the decision making process. Sometimes they are only looking to get an idea of the required elements that make up the process. It is not unheard of for a person to enter information that is incorrect, which makes verifying the lead a time consuming process.

Many who are in the market for a mortgage shop around on the Internet because they do not want to feel pressured to make a decision right away. On the other hand, this can require that they enter their information in a number of places. That information is now considered nonexclusive because it is open to a number of sources.

A popular method is to enter information into one website that then allows lenders to compete for a rate that is viable for the applicant. The applicant is contacted by a various number of lenders. This is good for the applicant but can be another waste of time for a lender who, even if they are the first in line, may not have a serious applicant on their hands.

Exclusive mortgage leads gained from verbal applications are a best bet for those looking to turn leads into profits. The process of a lead gained from a verbal application involves a one on one interaction that can gain extensive information that basic submission forms cannot. It is a more solid and reliable lead.

Those who are willing to commit to the process of answering questions on a verbal application are beyond just looking for information. These applicants are ready to move forward in the process of getting a mortgage. The extensive information gained can move the process forward nicely.

Many like the idea of talking to a live person when it comes to dealing with their personal information. The rise in identity theft has made people weary of sending their information off into the depths of cyberspace. This may be why partial or incorrect information is often entered in the Internet based lead.

When talking to a live person, the application process takes in a lot of information. Applicants are likely to only feel the need to complete this one time. This type of verbal information gathering process is what makes exclusive mortgage leads exclusive.

A lead of this type can not only gather an applicant's name and number, it can gather credit profile, any co-borrower information, loan information and additional data relevant to the applicant's profile. It can also note any negatives or bad lead information that can determine if the lead should be followed any further.

With exclusive mortgage leads such as these, more time can be spent going through the processes of funding rather than turning up a handful of dead ends. It is not only a way to weed out the serious inquires from those just looking to shop around; it is a way to connect those who want to get funded with those who want to do the funding.